# Roushan Kumar – UX/UI & Product Designer

**Location:** Ahmedabad, India  
**Focus Areas:** SaaS, B2B, Fintech, Enterprise Workflows, Mobile Experiences  
**Email:** roushan.ux@gmail.com  
**LinkedIn:** https://www.linkedin.com/in/roushankuma/  
**Behance:** https://www.behance.net/roushankuma  
**Dribbble:** https://dribbble.com/roushankr  
**Resume:** https://drive.google.com/file/d/15BrKkSjx06m3ePtcjaTP5CrAr-ZJUA6m/view  

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## About

I am a UX/UI and Product Designer based in Ahmedabad, India. I specialize in simplifying complex workflows in SaaS, B2B, and Fintech products through research, clear information architecture, and thoughtful interaction design. I enjoy working end-to-end — from understanding user problems to delivering production-ready designs and design systems.

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## Selected Projects

### 1. Roushani – Mobile-first B2B Invoicing SaaS
- **Status:** Production MVP (Live)
- **Duration:** 4 weeks (Concept to Live MVP)
- **Role:** Product Design, Interaction Design, End-to-end ownership
- **Type:** B2B SaaS | Mobile-first
- **Problem:** Service businesses were struggling with repetitive invoice creation using Excel and outdated tools.
- **Solution:** Designed a mobile-first invoicing product that allows service businesses to create professional, branded invoices in minutes.
- **Key Contributions:** Product strategy, user research, information architecture, invoice creation flow, customer & service reuse, branding system, and PDF export experience.
- **Outcome:** Successfully delivered from concept to live MVP in 4 weeks.

### 2. Umbrella – Enterprise Third-party Onboarding
- **Status:** Final Implementation
- **Duration:** 1 month
- **Role:** Enterprise UX & Workflow Design
- **Type:** Enterprise Tool
- **Problem:** The existing multi-step NDA onboarding form for adding third parties was complex, confusing, and visually outdated.
- **Research:** Conducted 5 usability sessions (20 minutes each). 80% of participants had previous experience with onboarding tools. Average form experience rating: 3.5/5.
- **Key Insights:** Confusing company vs individual selection, too many fields, and dated visual style.
- **Solution:** Re-architected the form with clearer structure, improved validation, better visual hierarchy, and simplified user flow.
- **Outcome:** Delivered a cleaner and more efficient enterprise onboarding experience.

### 3. Design System, Components & Iconography
- **Status:** In progress
- **Focus:** Reusable components, visual consistency, and iconography
- **Overview:** A dedicated project page for design system and icon work. Additional project details and media are coming soon.
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## Contact

I’m open to full-time roles, freelance projects, and interesting product challenges in SaaS, B2B, and Fintech.

**Email:** roushan.ux@gmail.com  
**LinkedIn:** https://www.linkedin.com/in/roushankuma/